A VALUE HOTEL FRANCHISE

Islands Stay Hotels

The Islands Advantage

With 20 years of experience in the travel, retail, and creative industries,
through its award-winning Islands Souvenirs retail chain and other
tourism-related ventures, The Islands Group focuses on making
travel more enjoyable. For the Islands brand, the key to this has always
been about reinvention: from souvenirs, to island-hopping, and most
recently, hotel accommodations.
Islands Stay Hotels pioneers the concept of no-frills
accommodations, catering to the traveler who likes to chart his own
course and choose his own adventures. Drawing from our in-depth
experience of catering to the modern-day traveler, we've focused
on what matters most to them: strategically and centrally
located hotels at low prices. We have free wifi so our guests
are connected as needed. And our service is something our
guests rave about.
Since opening our two branches in Cebu, we have an average
occupancy rate of 90%, and an average walk-in rate of 92% --
not the usual for most hotels. We're on the right track in
the competitive travel industry, and the Islands brand is
something our guests identify with: fun, dynamic, and
value-friendly.

“Hotels are going to be one of the
biggest franchises, especially
budget hotels. It’s going to
be the next big thing.”

- Samie Lim, Father of Philippine Franchising and
Chairman Emeritus of Philippine Franchise Association
(Source: BizNews Asia, April 2011)
What’s a value-chic hotel? A value-chic hotel prioritizes what’s important to the guest, such as central locations, well-designed rooms, free wifi, and value-for-money rates.
Is an Islands Stay Hotels franchise fit and right for me? With tourist arrivals increasing and more airlines in the country, accommodation demands are at an all time high. An Islands Stay Hotels franchise takes advantage of the growing tourism industry, and its turnkey operations system makes it easy for the franchisee.
What kind of hotel location is Islands Stay Hotels looking for? Islands Stay Hotels is a flexible franchise solution that can fit most building configurations. Islands Stay Hotels works best in key tourist destinations and areas with a high concentration of transients and a lack of value accommodations.
What’s the cost of franchise? Depending on the location of your prospective hotel, and the number of rooms you plan to build, our franchise fee ranges from PhP 1.5 - 2.5 million.
What’s included in the franchise fee? Buying a franchise will provide the franchisee the know-how to set up and operate a hotel. The package comes with rights to use the Islands brand, an integrated design scheme best suited for your existing building structure or hotel location, inclusion into Islands Stay Hotels' online reservation and property management system, and an operations manual. We provide continuous operations, marketing, and hiring support. The franchisee can also tap The Islands Group's strong customer database.
Why Islands? The Islands brand has been around for over twenty years, making itself one of the most recognizable and trusted names in travel. The brand's strategic advantage lies in its intimate understanding of the modern-day traveler. With Islands, you have access to a rich customer database, an eye for design, and significant brand equity that's generated an above-average occupancy rate of 90% since opening.
How do I get started? Send your Letter of Intent to the Franchise Director at franchise@islandsstay.com or franchise@theislandsgroup.com. We'll meet with you for a presentation and overview of the franchise program.
What are the other fees involved? There’s a standard royalty fee (5%) and a nationwide marketing services fee (2%) collected from monthly gross revenues.
Who shoulders the cost of construction? The franchisee shoulders the cost of construction. The franchisee also has the option to elect his own contractor so long as design and construction specifications are followed.
Can you run the hotel for me? Yes, we can. Islands Stay Hotels provides flexible management options for your convenience.
What’s the expected ROI? Because we have a flexible hotel franchise solution, estimates are provided after the initial approval of the location and business development study. We have a business model that keeps construction and operational costs low. Let’s sit down together and hash out the details.
Islands Stay Hotels

What are the steps
in setting up the
franchise?

1.Letter of Intent
2.Initial Meeting for Franchise Program Presentation
3.Site Visit & Ocular Inspection
4.Submission of Franchisee Evaluation Form
5.Approval of Franchise Application
6.Discussion on Franchise Models & Financials w/ Revenue Centers
7.Signing of the Franchise Agreement and Payment of the Franchise Fee
8.Conduct of feasibility study by the Franchisor
9.Hotels Designs & Lay-out Processes
10.Determination of Project Costs & Investments
11.Financial Forecasting
12.Issuance of the Franchise Operations Manual
13.Franchise Operations Training
14.Launching support
For inquiries, contact the
Franchise Director:
Email: franchise@islandsstay.com
Telephone: (63-32)238-9568/(63-32)236-4896
Mobile: (63-917) 630-0737
Go Negosyo Entrepreneur for Tourism - Philippine Center for Entrepreneurship HALL OF FAME Outstanding Filipino Retailer - Philippine Retailers Association and DTI -Philippines, 2006 Confederation of Asia-Pacific - Chambers of Commerce and Industry - Philippines, 2004 Cebu Chamber of Commerce and Industry Entrepreneur of the Year in Tourism - Philippines, 2004 British Council International Young Design Entrepreneur - Philippines Agora Award Outstanding Achievement in the field of Entrepreneurship - Philippine Marketing Association Ernst & Young Entrepreneur of the Year - (SME) Award Ernst & Young - Philippines, 2006 Business Excellence Award for SMEs - Philippines Small Business Development Foundation